2D Animation PSA: Cleft Lip and Palate Awareness

Abstract

This study is a Public Service Announcement (PSA) video for parents on Cleft Lip and Palate Awareness. The most common serial congenital anomalies affecting the orofacial region are cleft lip and palate. These defects affect approximately 1.7 out of every 1000 liveborn babies, with ethnic and geographic variations. Cleft lip and palate are two of the most common congenital disabilities in children. Cleft lip and palate are caused by the failure of these structures to fuse during the early stages of fetal development. Parents were unaware of the symptoms, factors, and treatment associated with cleft lip and palate. There are few platforms for sharing knowledge and information. The PSA focuses on educating parents about cleft lip and palate symptoms, factors, causes, complications, diagnosis, and treatment. The goal of this project is to educate parents about the symptoms of cleft lip and palate and how to spread awareness about it. The next step is to create a 2D public service announcement animated video to raise awareness about cleft lip and palate. The final goal is to assess the PSA's effectiveness in communicating the message about cleft lip and palate to parents. The ADDIE Model was used in the PSA development with multimedia instruction al solution. In conclusion, this study hopes to gain recognition for educating parents about cleft lip and palate. As a result, this PSA 2D Animation will raise their awareness about how to spread awareness, gain a better understanding of the cleft, and gain useful knowledge about cleft lip and palate.