A STUDY OF CUSTOMERS’ SATISFACTION ON TASIK KENYIR HOUSEBOAT

Abstract

Marine tourism and recreation can be defined as a key component in a country's development. The tourism and recreation industry have become the world's largest business in response. This, combined with respect for marine environments and local people, builds ambivalent sentiments for the tourist. Tourism activity can be studied sociologically as a symbolic interaction that encourages social solidarity. It is suggested that ecotourism, a current phenomenon linked to the idea of sustainable development, emerge through the restoration and improvement processes of social construction. Moreover, people have now shifted their interest to marine tourism and nature recreation. Many famous lakes in Malaysia can be a major attraction for tourism and recreational activities such as Tasik Kenyir, Tasik Temenggor, and Tasik Chini. The purpose of this research is to identify tourism satisfaction in terms of activity, attraction, accommodation at the Tasik Kenyir Houseboat, Terengganu. The attraction at Tasik Kenyir, Terengganu, includes the facilities and environment.