TECHNOLOGY APPLICATION IN THE SUPPLY CHAIN PROCESS OF THE FAST-FOOD RESTAURANT INDUSTRY

Abstract

The technology applications such as Bluetooth temperature sensors, optimized schedule makers, digital inventory tracking, tabletop tablets, automated purchasing tool, and virtual reality are those technologies that are widely used in the supply chain process to improve efficiency, reliability, and reducing cost. However, these technologies have shown little attention in the development of improvement in the supply chain process of the restaurant industry. The research is exploratory, where a qualitative approach is appropriate using the in-depth interview was conducted among the restaurant owners in Sungai Petani, Kedah. The study identified company size, cost, and expertise of employees had influenced the technology adoption in the restaurant industry that requires further attention from the relevant authorities involved in the development of the restaurant industry. The finding is critical in supporting the restaurant industry to develop better resilience in this stiff competition business.