RETAILERS SUPPLY CHAIN OPERATIONAL CHALLENGES IN RETAIL INDUSTRY DURING COVID -19 PANDEMIC

Abstract

This study conducted on how the impact of COVID-19 on the retail industry and identify the operational challenges faced by retailers. Retail is the process of selling consumer goods or services to customers through multiple channels of distribution. Retailers satisfy demand through a supply chain. Covid-19 has fully modified the economic and living landscape. Since the virus was detected in Wuhan, China, it's unfold apace throughout the country, as well as our country Malaysia. While the world is in an ambiguity how long this will continue for, the certain is that the global production and supply chain system is mostly disrupted due to the spread of the pandemic Covid-19 especially after the declaration of closed border and lockdown by most of the country. The wholesale & retail trade has been impacted the most; 15.2% unpaid leave and 14.3% of losing job in 2020. The scope defined the purpose of the study, the population size and characteristics, geographical location, the time period within which the study was conducted. Based on the nature of the project, the study was likely use Quantitative Data analysis. This study is focusing on various questionnaires to all tenant in the Mid Valley Southkey, Johor, consisting luxury brand such as Pandora, Habib, Bath & Body Work, Victoria Secret, Michael Kors, Sephora, Charles & Keith and Tumi.