CONSUMER PERCEPTION TOWARDS ONLINE FOOD DELIVERY SERVICES: A CASE STUDY ON STUDENTS AT UNIKL MIMET

Authors

  • Azila Ayub Malaysian Institute of Marine Engineering Technology, Universiti Kuala Lumpur
  • Asmira Sari Izaty Binti Azlan Malaysian Institute of Marine Engineering Technology, Universiti Kuala Lumpur
  • Rasidah Shafiee Malaysian Institute of Marine Engineering Technology, Universiti Kuala Lumpur
  • Hanisah Johor Malaysian Institute of Marine Engineering Technology, Universiti Kuala Lumpur

Keywords:

consumer perception, online food delivery, delivery service, service usage factor

Abstract

This research was aimed to study the perception of consumers towards online food delivery. Drexler, Mokry and Dufek, 2017, mentioned that food-to-go-products does increase in demand especially in western countries and regions but, for Czech Republic community, online food delivery service was not as popular as other country. This difference had help in built the study on the perception towards online food delivery. Descriptive statistic and frequencies were used to determine the perception and mean analysis we used to know the factors that influenced in choosing online food. Questionnaire were distributed to 100 respondents and the result shows that consumer perceive that this serviced was a need in these days and the most factors in choosing online food delivery was due to time saving by using motorcycle that faster.

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Published

01-06-2021

Issue

Vol. 12 No. 1 (2021)

Section

Articles

License

Journal of Engineering Technology (JET)  is an open-access journal that follows the Creative Commons Attribution-Non-commercial 4.0 International License (CC BY-NC 4.0)

How to Cite

Azila Ayub, Asmira Sari Izaty Binti Azlan, Rasidah Shafiee, & Hanisah Johor. (2021). CONSUMER PERCEPTION TOWARDS ONLINE FOOD DELIVERY SERVICES: A CASE STUDY ON STUDENTS AT UNIKL MIMET. Marine Frontier, 12(1), 203-208. https://ejournal.unikl.edu.my/index.php/mf/article/view/418