THE ROLE OF TECHNOLOGICAL VIGILANCE TO ACHIEVING THE COMPETITIVE ADVANTAGE IN UNIVERSITY EDUCATION AMONG FACULTY MEMBERS AT AL-AQSA UNIVERSITY

Abstract

The purpose of this paper is to investigate the impact of technological vigilance on achieving competitive advantage (cost, flexibility, quality) at university education as seen by members of the faculty at Al-Aqsa University. The study population consisted of all faculty members at Al-Aqsa University. A simple random sample with a size of (67) members was adopted. An electronic questionnaire has been distributed. The results of the analysis of the study data indicated that there is a positive effect of technological vigilance on achieving the competitive advantage in university education among faculty members at Al-Aqsa University. Until today little research has been carried out in order to investigate empirically about the relation between technological vigilance and competitive advantage to achieve the quality at high education.