SUPPLIER RELATIONSHIP MANAGEMENT (SRM) STRATEGIES IN DEVELOPING LOCAL PARTNERS FOR A SUSTAINABLE SUPPLY

Abstract

This paper is about a study on the supplier relationship management (SRM) strategies developing local partners for a sustainable supply. The researcher chose a company based on manufacturing at Port Klang as the place area to carry out this study. The problem statement of this study is a new potential disruption of trade to supply based on the example of COVID-19 and Suez Canal. This major incident causing disruption to become a long way and shortage to the market, and it focus on company to developing a Supplier Relationship Management (SRM) with offshore supplier strategy. The objectives of this study are to investigate the challenges for the company to develop a local supplier. Next is to examine the decision criteria in developing local partner for a sustainable supply. Lastly, to put forward a Supplier Relationship Management (SRM) framework in developing local suppliers. This paper's framework and research methodology are adapted from previous research. In terms of data collecting, the researcher chooses quantitative methods that rely on two primary tools which are questionnaires and observations. In addition, varied data and information related to the research topic can be gathered through reading journals, articles, and other trusted sources.